Kitchen Nightmare - How Many Restaurants Are Still In Business?

Published Aug. 6, 2010 at 10:57 p.m.

I do not watch cooking shows, but I might have to start now that I know about  "Ramsay's Kitchen Nightmare" -  I admit (sheepishly) that I do enjoy "Tabitha's Takeover."  Some inner deviant part of me finds watching struggling business owners get a dose of reality strangely entertaining, and the show, I justify to my children, is a unique source of common-sense business information ... Read Full Post ...

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How to Get Your Pants on the Ground - Viral Video Marketing Tips

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Published Jan. 20, 2010 at 5:13 p.m.
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General Larry Platt - Singing Pants on the Ground on American Idol ... New York Daily News ... If you have not seen of the latest video "gone viral" called "Pants on the Ground," you probably do not have a computer - or children ... "General" Larry Platt, an Atlanta, Georgia civil rights veteran, auditioned for the "American Idol" last week ... His song, cut short by Simon, included catchy lines like, "looking like a fool with your pants on the ground," "gold in your mouth," and "hat turned

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"February Is" National Month

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Published Feb. 1, 2010 at 2:49 p.m.
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February is "National Chocolate Lover's Month ... Photodisc / Getty Images ... Many countries adopt causes or a special interest group to promote during a calendar month ... The United States is particularly prolific at creating "national month" events to promote business interests ... Clearly, someone in power must have a sense of humor as is evidenced by February being "Return Shopping Carts to the Supermarket Month" and "Spunky Old Broads" month.  But savvy business owner should take note of

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Women in Business Stories: Gina's Spanish Studio

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Published Dec. 29, 2009 at 6:12 p.m.
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Gina L. Colón, founder and owner of Gina's Spanish Studio ... Gina L. Colón ... Gina's Spanish Studio is a sole proprietorship founded and owned by Gina L. Colón. As a resident of Southern California, and with its growing Hispanic population, she discovered a niche among schools students and business professionals who are eager to not only learn the Spanish language but also about the Hispanic culture ... Ms. Colón was born and raised in Nicaragua, and later attended school in

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Tanisha Cunningham Wins Investing in Women 2009 Grant

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Published Dec. 5, 2009 at 8:42 p.m.

Congratulations from WIB to Tanisha Cunningham of The ... Underground Railroad To Success URS) for winning a $500 Micro-Grant ... from Investing In Women ... Ms. Cunningham was a foster child herself, and now her nonprofit, URS,  provides a service to foster ... children aging out of the system to live independently as ... adults while becoming an integral part of society ... You can read more about Tanisha Cunningham and why she was chosen for this grant on Investing In Women ... Tanisha

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WIB Answers - What Kind of Coupons Should I Offer Customers?

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Published Dec. 7, 2009 at 5:14 a.m.

A business owner of a pet retail store in Alaska asks, "What kind of coupons should I offer customers?" ... Always Offer generic coupons that anyone can use, but you can attract a wider customer base by also offering coupons to target different market segments ... Unique coupons, based on demographics make your customers feel special. For example, offer specials for senior citizens, AAA members, frequent shoppers, or even a coupon just for children buying gifts for family members during the

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A Clever Retail Store Marketing Contest Geared to Kids

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Published Dec. 2, 2009 at 7:52 p.m.

In a recent article, I discussed how offering coupons to specific customer groups can help broaden your customer base.  It seems that J.J. Cardinal's Wild Bird and Nature Store is applying this principle to a contest.  In a very clever marketing approach, they are running a contest for kids.  This is a great way to get kids involved in nature and bird watching and generate new customers - their parents ... The store is is running an essay contest for children up to 8 years old and will

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The changing face of those in need

Published Nov. 24, 2009 at 4:19 p.m.


Food banks, pantries and meal programs need donations more than ever as demand is at a decades-long peak. Meanwhile, hundreds of new families and individuals -- once donors to food pantries -- are finding themselves suddenly unemployed and struggling to put food on the table.

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Today is World Diabetes Day

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Published Nov. 14, 2009 at 11:10 a.m.

Today, November 14, is World Diabetes Day.  Events are taking place throughout the globe including governments and private office building lighting themselves up in blue (the official color of World Diabetes Day.)  My own office is lighted up in blue today because I have diabetes as do two of my children ... All people with type 1 diabetes, and many with type 2 diabetes (the diseases and their causes are entirely unrelated but can ultimately have similar medical outcomes) are covered under

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Lifetime Shuns Heene Family - How to Handle Bad PR in Business

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Published Oct. 25, 2009 at 4:17 a.m.

I was pleased to read in the Washington Post that Lifetime cable network will not be giving the infamous Heene family more air time in the near future.  Prior to the balloon boy PR stunt, Lifetime had already scheduled a rerun of the Heene family's episode of "Wife Swap." ... For reasons only Lifetime can understand the network is forgoing the potential gold mine in ratings for a Heene "Wife Swap" rerun and taking the high road.  Perhaps it was because the Heene parents' exploitation of

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