Lifetime Shuns Heene Family - How to Handle Bad PR in Business

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email, retention

Published Oct. 25, 2009 at 4:17 a.m.

I was pleased to read in the Washington Post that Lifetime cable network will not be giving the infamous Heene family more air time in the near future.  Prior to the balloon boy PR stunt, Lifetime had already scheduled a rerun of the Heene family's episode of "Wife Swap." ... For reasons only Lifetime can understand the network is forgoing the potential gold mine in ratings for a Heene "Wife Swap" rerun and taking the high road.  Perhaps it was because the Heene parents' exploitation of

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Twitter Statistics How Many People Use Twitter?

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email, retention

Published Oct. 19, 2009 at 3:51 a.m.

As of October 2009, Twitter.com experienced user growth (measured by the number of new subscribers) of 200 percent over 2008 statistical data ... According to Mashable, Facebook "counts more than 250 million active users, 120 million of which they claim login at least once daily."  So, how does Twitter compare?  Twitter only has a 40% retention rate but Twitter's overall growth over the past year is still impressive ... Twitter Statistics How Many People Use Twitter? originally appeared on

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