How to Get Your Pants on the Ground - Viral Video Marketing Tips

Published Jan. 20, 2010 at 5:13 p.m.

General Larry Platt - Singing Pants on the Ground on American Idol
New York Daily News

If you have not seen of the latest video "gone viral" called "Pants on the Ground," you probably do not have a computer - or children.

"General" Larry Platt, an Atlanta, Georgia civil rights veteran, auditioned for the "American Idol" last week...His song, cut short by Simon, included catchy lines like, "looking like a fool with your pants on the ground," "gold in your mouth," and "hat turned sideways" has spawned everything from homemade videos to a video contest.

Will the General reap any financial benefits from his new status? Probably not much. But it brings up two important questions about branding your business through viral video marketing: What makes a video go viral and how can you get your own business video to go viral?

1. What is Viral Video Marketing?
2. How Much Should You Spend on a Viral Marketing Video?
3. 3 Elements All Viral Marketing Videos Should Have
4. Video File Formats You Should Use to Make Marketing Videos
5. How to Test Market Videos Before Launching Them
6. The Importance of Video SEO
7. Video Analytics is Necessary to Understand Trends - Yours and Your Competitions
8. Plan for Successful Viral Marketing - Know How You Will Handle Increased Traffic
9. The Empty Tip Jar Syndrome - Getting Comments on Your Video
10. Corporate and Brand Videos That Went Viral
11. How Cute and Talented Kids Can Improve Your Chances of a Video Going Viral
12. Embarrassing Videos That Went Viral - And Why
13. Final Tips and Getting Your First Inbound Link to Your Video

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How to Get Your Pants on the Ground - Viral Video Marketing Tips originally appeared on About.com Women in Business on Wednesday, January 20th, 2010 at 22:13:26.

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