Smart Marketing Examples: iTunes Billionth Download Contest

Smart Marketing Example:  Apple iTunes

Apple has announced a new contest:  They will pay $10,000 to the person who downloads the one billionth song via iTunes.

Why is this smart marketing?

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• In hopes of winning $10,000 more people will be downloading over the next month (or until a winner is announced); and
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• It emphasizes to people how popular and successful iTunes has been, thereby promoting the brand.

Watch the billionth download countdown timer Apple is using to get people in a downloading frenzy.

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Smart Marketing Examples: iTunes Billionth Download Contest originally appeared on About.com Women in Business on Wednesday, February 10th, 2010 at 09:40:22.

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